Dipdive
A Lifestyle Engine for Music, Arts, Action, & More
Dipdive's Hangin with the DJ Channel
This particular channel was called "Hangin with the DJ," and featured a compilation of videos and at times live streams of Black Eyed Peas events and launch parties.
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout displayed animated floating video thumbnails in the main display window, which enhanced the channel's brand experience by creating the illusion of a living design.
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout displayed animated floating video thumbnails in the main display window, which enhanced the channel's brand experience by creating the illusion of a living design.
Bacardi Sponsored Channel (Version 5)
This Dipdive channel was sponsored by Bacardi as part of a cross-industry initiative to promote the Bacardi brand. The main show featured on this channel was "The Alligator's Hunt for a Personal Mixologist." The premise of the show was simply one member of the Black Eyed Peas searched for an excellent mixologist. Every episode was featured in a different popular bar in any part of the world, and a mixologist would make a series of new Bacardi drinks for the band member to try.
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout employed more of a traditional structure; whereas the video player and queue were featured front and center. Below the viewing area, should the user had scrolled down, there were relevant Dipdive ads, as well as a live stream of updates from different social media.
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout employed more of a traditional structure; whereas the video player and queue were featured front and center. Below the viewing area, should the user had scrolled down, there were relevant Dipdive ads, as well as a live stream of updates from different social media.
Bacardi Sponsored Channel (Version 1)
This Dipdive channel was sponsored by Bacardi as part of a cross-industry initiative to promote the Bacardi brand. The main show featured on this channel was "The Alligator's Hunt for a Personal Mixologist." The premise of the show was simply one member of the Black Eyed Peas searched for an excellent mixologist. Every episode was featured in a different popular bar in any part of the world, and a mixologist would make a series of new Bacardi drinks for the band member to try.
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout employed more of a traditional structure; whereas the video player and queue were featured front and center. Below the viewing area, should the user had scrolled down, there were relevant Dipdive ads, as well as a live stream of updates from different social media.
Dipdive's That's Fk'd Up Channel
That's Fk'd Up was a Dipdive original cartoon series. Each episode played out a hilariously unfortunate story line narrated by a different celebrity guest, and always ended with the tagline that summed up each episode, "That's fucked up."
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout displayed animated floating video thumbnails in the main display window, which enhanced the channel's brand experience by creating the illusion of a living design.
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout displayed animated floating video thumbnails in the main display window, which enhanced the channel's brand experience by creating the illusion of a living design.
Black Berry Sponsored Channel
"I Love What I Do" Campaign
"I Love What I Do" Campaign
2010 marked the last year Blackberry was at the top of it's game, with their mobile devices thriving amid the meteoric rise of smart phones. As part of a campaign to promote Blackberry as a lifestyle brand, Blackberry partnered with the Black Eyed Peas and Dipdive which inevitably lead to the "I Love What I Do" campaign. This effort highlighted the critical role the Blackberry device played for many professionals across a myriad of industries. In accordance with that theme, this Dipdive channel was created to feature a variety of short interviews with professionals declaring their love for their career and the effective role their Blackberry device played in their day-to-day tasks.
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout displayed animated floating video thumbnails in the main display window, which enhanced the channel's brand experience by creating the illusion of a living design.
Many of the Dipdive web channels assumed one of three similar layouts designed for an optimal viewing experience. This particular layout displayed animated floating video thumbnails in the main display window, which enhanced the channel's brand experience by creating the illusion of a living design.